A brand identity is the visual and emotional representation of a brand. It includes elements such as the brand's name, logo, colors, typography, imagery, and messaging. These elements work together to create a consistent, recognisable look and feel that helps to differentiate a brand from its competitors.
We take a look at what your core values are, how you see your brand and what you want to communicate to the world.
After getting a clear idea of what you are looking for, I will get started with designing the visuals for your brand.
We will both look over what I have created for you to make sure you are happy and make any changes necessary.
A logo is a symbol or design that represents a company or product. It's a visual element that helps people easily recognize a brand and distinguish it from others. On the other hand, a brand identity is the combination of all visual and messaging elements that represent a company or product to the public. This includes not just a logo, but also colours, typography, imagery, messaging, and more. A brand identity is the total representation of a brand, and it helps establish a brand's personality and values.
In other words, a logo is a part of a brand identity, but it is not the only component. A strong brand identity should be consistent and coherent across all touchpoints, from the company's website and product packaging to advertising and marketing materials.
In the basic package, you will 3 logo concepts to choose from with 3 revisions, all of the files you will need for your branding and a set of brand guidelines containing information on what colours, fonts and imagery I have chosen for your brand and how to use them successfully.
What isn't included is the licensing that may be required on things like the fonts and imagery associated with your brand. I offer optional add-ons to the basic package such as social media icons, banners or illustrations, as well as website design and development.
Click here for more information on creating a website for your brand.
To get a better understanding of your brand, I just need to gather some information about what you're looking for. After looking at the details, I will set up a collaborative mood board of imagery which will make it easier for us to discuss visuals to take inspiration from in your bespoke package.
Let's Go!